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Top website design trends for better conversion rate 2022

Top website design trends for better conversion rate 2022

Every year there are some website design trends. So, why 2021 will be any different? Yes, some new web design trends are going on this year as well.

When a visitor comes to your website What’s the very first thing they notice? Or we can say it another way. The things that attract the visitors most are Animations, graphics, color selection, logo – all these things create a great first impression of your website and this certainly helps the visitor decide if they want to stay at the website or leave it.

According to research from Stanford University, 46.1% of people say that a website’s design is the top requirement for users to decide if a company is credible or not. That is why it’s very very important that your design looks professional and amazing.

In this post, we’ll share 7 web design trends that will boost your conversion rate.

Dark Mode

Dark mode permits users to modify a mobile background from white to black. It’s turning increasingly popular now that more scientific evidence is emerging on the harms of blue light.

Dark mode can easily be customized to your device based on the period of the day. You may use it to reduce eye strain and extend battery life. There are very few e-commerce sites that feature a dark mode toggle, so this is your golden chance to get ahead of a trend.

If you are using WordPress, then you are in luck. Because there are extraordinary plugins like WP Dark Mode to help you create the best dark theme for your website.

If you want to know more about WP Dark Mode, then read here.

Color Schemes

This is one of the top website design trends.

Customers are always looking for innovative and impressive things when they visit a website.

Users expect that the latest technologies in the design industry will include vibrant, bright, and highly gradient colors. Various other color schemes will accompany gradients, surrealism, and per-posthumanism. They carry their own set of characteristics and do a great job of impressing the customers while bringing them towards your business.

website design trends

Therefore, in the coming time, users will simply love and easily get attracted to bold, bright, and vibrant colors. When you have a demanding and accurate color palette that has a set of lively colors is what businesses are going to focus on in the coming decade.

Apply the 8-Second Rule

If you know the general rule of thumb is that you only have 8 seconds to get a visitor’s attention. Because that is the length of the human attention span. Do you know, it’s shorter than the attention span of a goldfish!

Therefore you can realize you only have a very tiny window of opportunity to engage with the user when they first land on your site. You need to make those seconds count!

Here are some tips for grabbing attention and boosting conversions within the first 8 seconds:

  • You need to use a large, benefit-driven headline that is brief and to the point.
  • Eye-catching imagery that gives the message of the main point of your page and draws the eye towards your main call to action.
  • Don’t forget to make signup buttons large, simple, and clear.

Conceptual photography

Conceptual photography is basically an image that will capture a lot more than the subject and comprise of images that will help your brand connect with a sensory emotion, and you can also help your business stand unique from the rest of the competition.

So, these images will eventually help customers create attention towards your brand. This will happen simply with the help of appealing images that clearly convey your business ideas and products.

Motion product images

website design trends

This is another popular website design trend. You can easily see that the popularity of gifs and boomerangs on Instagram is only continuing to grow.

Make use of this trend in 2021 and increase conversions by featuring gifs, autoplay videos, or boomerang-like images across your site. But don’t compromise with site speed.

This is a great way to feature your products in different ways. You can easily offer a 360-degree view of your product or a demonstration of how it works. You can also use these images on your homepage to create amazing visuals and instantly capture your customers’ attention.

Multistep forms

More and more industry leaders are planning to invest and work upon multistep forms this year. Multi-step forms will create the threatening parameter of lengthy forms and improve engagement with the help of touch gestures. With micro-interactions while reducing typing and deliver a more rich experience to users than ever before.

Better Communication Systems

website design trends

Chatbots have been around for a long time, while their AI has become extremely advanced in 2021. Chatbots are a great way to answer your customers’ questions and help them find what they’re looking for.

Some of the benefits of chat bots are: 

  • They’re very cheap
  • 24/7 availability for customers
  • A personalized experience for your site’s users
  • They have huge potential for lowering customer acquisition costs.

Take Advantage of Website Design Trends 2021

As technology and the web design industry continue to evolve and grow every day, we can expect more and more trends that will dominate the web design industry. However, the above web design trends are expected to stay in the industry for 2021 and beyond.

And as you now know about these website design trends, apply them and also increase your conversion rate drastically!

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