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Why video marketing is so effective & how Easy Video Reviews might help you in 2022

Why video marketing is so effective & how Easy Video Reviews might help you in 2022

Whether you are using Facebook, Twitter, Snapchat, or any other form of social media to promote your content, video marketing has revolutionized the concept of marketing.

Video and marketing are like peanut butter and jelly. They go very well together.

According to Wyzowl statistics, 63% of businesses have started using video content marketing. Because, rather than writing a long piece of content to explain about your products, the audience will connect better with a video version of it. When given the opportunity to choose a medium, people choose video. 

However, testimonials are a popular form of marketing right now. If you visit any product or service-based websites, you will find that they have added testimonials of their product.

If you are running a WordPress-based website, then adding a video testimonial is easy. With the help of the Easy Video Reviews plugin, you can easily add a video testimonial to your website. And this plugin will also help you with video marketing.

So, today we are going to discuss why is video marketing effective and how the Easy Video Reviews plugin will help you in that cause.

Table of Content

Reasons why video marketing is so effective

Undoubtedly, video marketing is one of the most important elements in your promotional toolbox. You may still have your doubts, is it really worth considering using videos to promote your business? Do you have enough resources to create and use video content in your marketing? Here are the reasons you should adopt video marketing.

Boosting conversion & sales

Adding a product video to your landing page can increase conversions by 80%. That is close to 100%. So, you can easily understand from this one state the impact video has on your sites and sales.

Studies show that 74% of users who watched an explainer video about a product or service subsequently bought it. So, you should start creating videos for your products right away. Think about it, if pictures can boost engagement massively, just imagine what moving pictures can do to your business.

Building trust

customers testimonial for video marketing
Video testimonials for customer satisfaction

In any kind of business, trust is very important. When you do business for a long time, you will have some loyal customers who will trust your products and buy it from you all the time. If you don’t have the trust of your customers then you need to rethink your business strategy.

The whole concept of content marketing is based on trust and creating long-term relationships. Video does it all. It engages us and evokes our emotions right away. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand.

Effective marketing videos will represent your products in a conversational way. That will create a sense of individual approach, which is why 57% of consumers say that videos give them more confidence to purchase online.

Google loves videos

One of the things that site owners struggle with is the bounce rate. If they don’t have enough engaging content, they will have a higher bounce rate. Videos let users spend more time on their site. So, it gradually affects the bounce rate.

The longer users spend on your site, it creates trust and signals search engines that your site has good content. You’re 53 times more likely to show up first on Google if you have a video embedded on your website. You need to optimize your videos on YouTube for SEO. You need to give customers a way to take the next step and explore the world of interactive videos to encourage action even more.

Everything is easily explained

How to Make Great Customer Video Testimonials video marketing
Explain easily with Video Testimonials

Want to launch a new product or service? Create a video that will explain everything. Users will love it. . 98% of users say they’ve watched an explainer video to learn more about a product or service. If you are trying to explain a difficult concept, then create animated videos. This can bring concepts to life that no text or live video can.

Encourages social sharing

Did you know that almost 60% of social marketers use video content to promote their content? So, you can how impactful video marketing is when it comes to social media marketing.

Social media channels also encourage video content with their new features. Facebook has launched 360* Video, Live Video, and Lifestage. However, you need to keep one thing in mind. Make the video as entertaining as possible.

Otherwise, users will not share your video with their friends, colleagues, and others. 76% of users say they would share a branded video with their friends if it was entertaining.

So, you can see how video marketing is turning the screws and helping marketers to reach more people.

One of the key aspects of effective video marketing is video testimonials. 92% of shoppers read online reviews before buying, after all. Because customers believe the words of other customers rather than the sales person. This stat alone gives you an idea of how effective video testimonial is.

However, to create the perfect testimonial, you will need the perfect tool. And we have that perfect tool for you.

Easy Video Reviews Plugin. This is the best plugin if you want to add testimonials for your users on your site. If they want, they can upload their video as well. Let’s see how this plugin will help you in effective video marketing.

How Easy Video Reviews plugin will help you in video marketing

We have already established the importance of video testimonials. If you look at all the big websites, then you will find that they have added video testimonials on their site.

However, adding a testimonial is not easy if you don’t have the proper plugin or tool. Easy Video Reviews is that plugin. This plugin will help you,

Create great video testimonials

The Easy Video Reviews plugin makes it easy for you to create testimonials. Also, it gives the user freedom to manage everything including testimonials, subscription inside WordPress. They don’t have to leave the plugin anytime. How cool is that!

That will make the job of the user very easy and less complicated.

Users can upload their videos

It is not necessary for the users to use this plugin to record their videos. Yes, this plugin will give users the chance to upload their pre-recorded videos. There is no specific format. Easy Video Reviews supports all kinds of formats of videos.

Works with low internet speed

How many places are there on this earth where the network is weak and the internet speed is slow? They don’t get the chance to use these kinds of tools in their region.

Don’t worry. The Easy Video Reviews plugin will help the user record a video even at a low internet speed. Moreover, the plugin is device-friendly as well.

Also, when clients come to record, they can choose their own choice of selecting specific I/O devices before recording.

Add custom messages

The plugin gives you chance to promote your products inside the video box. When you are using this plugin you will get a video recording pop-up. In that pop-up, you can set a custom message in the footer, header, and most of all as a title.

This will help you do effective video marketing and also convey any information through the video testimonial plugin for WordPress.

Preview option available

A lot of the time when we are recording video we make some mistakes that we don’t notice. That is why we have kept the preview option. With the preview option, when a user completes the video recording, he/she can view the video before submitting it.

That way, if they made any mistake or said something that they didn’t want to, they can go back and fix it. This is one of the core features of the Easy Video Reviews plugin.

So you see how effectively the Easy Video Reviews plugin helps you to create engaging testimonials for your site.


To sum up, displaying testimonial videos on your website is one of the easiest and most effective ways to improve your conversion rates. And it also plays a huge part in video marketing.

When you have a plugin like Easy Video Reviews, then adding testimonials to your website will be a piece of cake. If you have any suggestions for us, do share them with us.

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Easy Video Reviews

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