The year 2024 was nothing short of amazing for WPPOOL—a year filled with growth, innovation, and plenty of lessons along the way. They say, “Success is no accident; it’s hard work, perseverance, and a love for what you do,” and we couldn’t agree more.

At WPPOOL, we made it our mission to deliver innovative solutions while keeping our products rock-solid and reliable. Of course, no innovation happens without a few cups of coffee (or maybe a few hundred), and this year was no different.

We listened, we learned, and we delivered—because at the end of the day, what truly drives us is you.

And let’s not forget our ultimate goal: making sure our users don’t just get tools, but solutions that simplify their work and add real value. As we reflect on 2024, we can confidently say we’ve strengthened not just our products but also our connection with our amazing community. Here’s to building, growing, and innovating together!

If 2023 was the year we laid the foundation, 2024 was the year we built the skyscraper! This year, we turned up the heat with bold innovation, relentless growth, and stronger connections with our users.

The Love we got!

• Total plugin downloads soared past 400000+, showcasing the growing trust and love from our community.
• Our active user base grew to over 40,000+, reflecting the reliability and impact of our tools.
• EchoRewards revamped its magic, delivering a 50% increase in user growth post-launch.
• FlexSync–Order Sync with Google Sheets became the star performer, with an incredible 197.06% surge in sales.
• FlexTable reached 56000+ downloads and a strong active user base of 3,800+, proving its value for table management.
• Clicks on our website saw a significant rise, with more visitors discovering what we offer.
• We resolved over 4,500 support tickets, making sure every user’s experience was seamless and frustration-free.

With these milestones, 2024 was not just a year of growth—it was a year of impact. Every update we launched, every feature we added, and every ticket we resolved was a step toward making our users’ WordPress journey smoother, easier, and more delightful.

What was our focus in 2024?

We focused on creating user-friendly tools while keeping everything reliable and stable. From updating old products to launching new plugins, we worked hard to meet the needs of the WordPress community. Our goal was simple: keep our users happy and make their work easier. And we’re proud to say we built stronger products and an even closer connection with our users this year

WP Dark Mode : A Year of Seamless & innovative Dark Mode

Our goal in 2024 for WP Dark Mode was to push boundaries and deliver an even more seamless, powerful, and customizable dark mode experience. We introduced major updates throughout the year, focusing on performance, compatibility, and new features that elevated the plugin to new heights.

What’s new in WP Dark Mode?
-Resolved the flashing issue, delivering faster speed and smoother performance.
-Introduced two stylish switches and a fun Halloween-themed switch.
-Added full control over toggle visibility across all devices.
-Enabled seamless support for dynamic and responsive images.
-Boosted compatibility with top themes and essential plugins.
-Unlocked 24-hour analytics reports to empower free users.

With major updates improving performance, compatibility, and features, we reached new heights—and your support made it all possible! Thanks to you, we hit 100 five-star reviews, showing the love and trust of our amazing users. We’re excited to keep improving and making dark mode even better in the years to come!

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FlexTable: Smarter & beautiful data tables with seamless syncing

2024 was an extraordinary year for FlexTable, packed with innovative features, crucial fixes. The most exciting update of 2024 was the introduction of the Search-Only Display feature (v3.15.0), transforming FlexTable into a powerful search engine. With this feature, visitors will initially see a search box instead of a full table, and based on their input, filtered results will be displayed in a clean, streamlined table view.

This feature is a game-changer for websites handling large datasets. It offers visitors a more focused and user-friendly way to find exactly what they’re looking for, without having to scroll through endless rows of data. Whether you’re managing product catalogs, reports, or searchable directories, this feature makes it all fast, simple, and efficient!

Let’s take a closer look at the highlights that made FlexTable an even more powerful solution this year:

What’s New on FlexTable ?
– Freeze table headers and columns for easy navigation through large datasets.
– Create custom global themes for personalized table designs.
– Support for Google Sheets line breaks for better multi-line content display.
– Display checkboxes directly in tables for improved interaction.
– Enhanced UI with a modern look and optimized performance for large datasets.
– Default table sorting on page load for a better user experience.
– Full support for zero (0) values from Google Sheets.
– Increased free version row limit from 30 to 50.

XFollow @wppool_ for the update.

FlexStock: Simplifying WooCommerce Stock Sync Like Never Before

As we promised last year, we delivered—and then some! We listened closely to your feedback and valued your feature requests because we know how much they matter to you. Every update we rolled out this year was inspired by your needs and designed to make your experience better than ever.

One of the biggest game-changers this year was the introduction of Google Sheets Formula Support, letting you use formulas to organize, calculate, and manipulate data—all while syncing perfectly with WooCommerce. Need to bulk edit thousands of products at once? We’ve got you covered with Unlimited Bulk Editing and Batch Processing, making it faster and easier to manage even the largest WooCommerce stores.

Let’s explore the key updates that made StockSync an even more efficient and robust tool this year:

What’s New on StockSync ?
– Sync and update products in bulk between WooCommerce and Google Sheets effortlessly.
– Edit unlimited products in Google Sheets and sync back to WooCommerce.
– Manage and sync product long descriptions directly from Google Sheets.
– Use Google Sheets formulas to organize and calculate data synced with WooCommerce.
– Process up to 10,000 products in 4 minutes for faster bulk edits.
– Fixed null prices and errors in string price synchronization for smoother operations.

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FlexOrder: Simplifying WooCommerce Order Sync Like Never Before

One of the biggest highlights for us was our collaboration with WP Simple Hacks. We are grateful to all of our users for this unwavering support. We promise to keep improving the plugin to enhance the experience and meet the user’s expectations.

2024 was an exciting year for FlexOrder – Order Sync with Google Sheets for WooCommerce, as we introduced new features, improved compatibility, and resolved critical issues to make order management smoother and more efficient than ever. Let’s take a look at the highlights from this transformative year:

What’s New on FlexOrder?
– Sync WooCommerce product SKUs directly to Google Sheets for easier inventory and order management.
– Enjoy barcode scanner compatibility for faster and more efficient workflows.
– Sync custom order statuses and notes instantly between WooCommerce and Google Sheets for real-time updates.
– Display products in separate rows on Google Sheets for better organization and clarity.
– See synced custom metadata in a clean, user-friendly format for quicker access.
– Automatically create Google Sheets tabs when needed, saving time and reducing errors.
– Optimized performance and compatibility with WordPress 6.6 for a smoother experience.

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EchoRewards 2.0: How We Redefined Loyalty in 2024

Our beloved customer loyalty plugin, EchoRewards, received a massive revamp in 2024 with the launch of EchoRewards 2.0. Designed to empower businesses with more flexibility and exciting new features, this update has taken customer engagement to a whole new level.

The new version focuses on making reward programs smarter, more customizable, and easier to manage. You can now offer your customers a seamless and interactive experience while encouraging loyalty like never before. The improvements have been met with great enthusiasm by our users, who appreciated the added versatility and enhanced functionality.

What’s New on EchoRewards 2.0?
– Reward customers with points for every purchase to boost loyalty and repeat business.
– Offer flexible redemption options, making the loyalty program more appealing.
– Customize the program to fit your business needs and provide a personalized experience.
– Gain deeper insights with advanced analytics and customer engagement reports.
– Enjoy a brand-new, user-friendly interface for effortless reward program management.

XFollow @wppool_ for the update.

FormyChat: Transforming Customer Communication and Lead Generation

2024 was a transformative year for FormyChat, as we introduced powerful new features, improved integrations, and resolved critical issues to make customer communication and lead generation smoother than ever. Here’s a look at the key highlights that made this year so impactful for FormyChat users:

• Unlimited Floating Widgets : Users can now create unlimited WhatsApp floating widgets and assign them to specific pages, with support for multiple WhatsApp accounts to involve entire sales teams.

• Multi Agent Support : The Multi-Agents feature lets businesses set up multiple agents in one widget, each with their own WhatsApp number and profile.

• WPForms & Gravity Forms Integration : Integration with WPForms and Gravity Forms allows users to connect FormyChat with even more form plugins seamlessly.

FlexSync for Shopify: Our Bold Leap Beyond WordPress in 2024

This year, we took a bold step forward by expanding our expertise beyond WordPress. While WordPress has always been at the heart of what we do, 2024 marked the beginning of an exciting new chapter. We’re thrilled to announce that we’ve officially joined the Shopify community by launching our very first Shopify app—FlexSync.

At WPPOOL, we’re always looking for new ways to serve a broader community. Shopify’s thriving ecosystem and its focus on eCommerce innovation inspired us to bring our expertise to the platform. With FlexSync, we’re helping Shopify merchants unlock the full potential of their stores by providing a tool that saves time, reduces errors, and streamlines operations.

What’s on FlexSync ?
– Automatically sync product stock levels between Shopify and Google Sheets in real time.
– Reflect changes instantly, whether updating inventory in Google Sheets or Shopify.
– Manage large product catalogs easily with bulk updates for price, stock, or product details.
– Export product data to Google Sheets for reporting, backup, or analysis.
– Eliminate repetitive tasks and focus on business growth.

New products on our shelves

ArchiveMaster

Whether you’re managing hundreds or thousands of orders, ArchiveMaster is here to make your life easier by helping you archive, organize, and optimize with just a few clicks.

What Makes ArchiveMaster a Game-Changer?
– Archive old orders from any date range to a remote database, improving store performance.
– View, restore, or export archived orders as a CSV for easy management.
– Auto-archive orders to keep your database clean.
– Archive unlimited orders with custom date ranges.
– Archive WordPress Media, Products, Posts, and more.

DreamLab – A Surprise

At WPPOOL, we understand that every project is unique, and sometimes off-the-shelf solutions don’t quite meet the mark. That’s why we introduce DreamLab, our new on-demand service created to bring your specific feature requests and modifications to life.

What Does DreamLab Mean for You?

• Personalized Solutions: Have a plugin idea or feature in mind? We’ll make it happen.
• Direct Collaboration: Partner with our skilled developers to bring your vision to life.
• Enhanced Efficiency: You focus on your goals; we’ll handle the rest.

WordCamp Romania – A Big Leap into the Global WordPress Community

One of the biggest highlights of the year was become the Bronze Sponsor of WordCamp Romania 2024—a grand event that brought together WordPress enthusiasts, professionals, and contributors from around the globe.

The event gave us an unparalleled opportunity to network with the global WordPress community, exchange ideas, and learn from some of the brightest minds in the industry. From insightful sessions and workshops to building meaningful connections with developers, marketers, and entrepreneurs, WordCamp Romania was nothing short of inspiring.

It wasn’t all work, though—Romania’s breathtaking scenery and vibrant culture made our trip unforgettable. From exploring its charming streets to tasting local delicacies, every moment was a blend of growth and joy. WordCamp Romania didn’t just strengthen our bond with the WordPress community; it also reaffirmed our commitment to innovation and collaboration.

Life at WPPOOL

A Team Retreat in Saint Martin – Fun, Bonding & Unwinding Together

As a remote-first company, we value every opportunity to come together, learn, grow, and, of course, have fun. This year, our journey took us to the serene beaches of Saint Martin, creating memories that we’ll cherish for a lifetime.

After a busy year, we packed our bags and headed to the stunning island of Saint Martin for a well-deserved team retreat. For three glorious days, we left our workstations behind and soaked in the beauty of the island.

The retreat was all about fun, relaxation, and building stronger connections as a team. We played games, hosted BBQ nights under the stars, and engaged in tons of fun activities together. Whether it was the laughter around the bonfire or the friendly competitions during games, every moment brought us closer as a team.

As a remote company, these moments of togetherness mean the world to us. Spending quality time face-to-face, sharing stories, and creating memories helped us bond on a deeper level. Saint Martin was not just a getaway—it was a reminder of the vibrant culture we’ve built at WPPOOL.

Looking ahead to 2025

None of this growth would have been possible without our incredible users. Your feedback, reviews, and trust fuel everything we do at WPPOOL. As we gear up for 2025, we are more committed than ever to innovating, improving, and giving back to our amazing community.

From all of us at WPPOOL, thank you for being a part of our journey. Your love and support inspire us every single day! ❤️