Word-of-mouth remains one of the highest-converting marketing channels for eCommerce. A referral program puts that channel on autopilot: your existing customers do the promoting, and you reward them for every new buyer they send your way. According to Nielsen's Global Trust in Advertising Survey, 92% of consumers trust recommendations from friends and family over any other form of advertising. A Harvard Business Review study found that referred customers have an 18% higher retention rate and generate 25% more profit over...
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