Multi-vendor eCommerce websites are very different from regular eCommerce websites. Regular eCommerce founders are their own standalone vendors – marketplaces can have thousands of vendors who all contribute to the supply. Entrepreneurs in the eCommerce space are responsible for sourcing products, setting pricing, fulfilling orders, and much more. On multi-vendor marketplaces, these tasks are performed by individual sellers. An eCommerce operator focuses on building a large customer base, while the marketplace entrepreneur looks at building and balancing supply and demand. And...