In today's world, we cannot deny the presence of social media. According to Statista, in 2023, almost 4.9 billion people is using some kind of social media platform, which is expected to grow to 5.85 billion by 2027. While viewers are shrinking over the year in the television industry, social media is experiencing exponential growth. According to a consumer survey by Hubspot, in today's time, 31% of social media users prefer social media influencers to get introduced to a new...
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